Can't We Have It All?
Have you ever been sticker shocked by the outrageous prices on some skin care brands and products? Well, that makes the two of us. And as a beauty marketer for some of the most iconic brands for over a decade, I know first hand that some consumers are overpaying for beautiful packaging and overpaying for skin care products that are enriched with skin irritating perfumes, toxins, and artificial and synthetic ingredients. That's not my definition of having it all.
My profession allows me to talk and listen to thousands of women regarding their beauty needs, and one thing that was consistently clear was that women want natural, luxurious beauty products that are effective and affordable. As a skin care junkie myself, I feel the same way. When it comes to skin care, we have been conditioned to compromise on price over performance or synthetic, toxic chemicals. Having tried hundreds of products from the high-tech, uber expensive prestige brands, to all natural brands, to mass drugstore brands, I was disappointed that there isn’t a natural, luxurious yet accessible option that works for me. This void in the market has inspired me to create HYDRA BOTANICA, a collection of luxurious natural & organic plant-based skin care inspired by Asian beauty philosophy that is naturally gentle, scientifically advanced, effectively uncompromising and accessible to all. Now you can have it all! #HydraBotanica #CleanerGreenerBeauty #Vegan #GlutenFree #plant-based #Uncompromising #WeWantItAll
