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OUR STORY

What inspired the launch of HYDRA BOTANICA?

I grew up in a family of beauticians, from skincare estheticians to makeup artists to hair stylists.  So, naturally I followed my family’s footstep and made a career in marketing beauty brands for two decades.

Over the years, I have talked with and listened to thousands of women and men regarding their beauty needs, and one thing that was consistently clear was that consumers want natural, luxurious beauty products that are effective and accessible.  As a skincare enthusiast myself, I feel the same way.  When it comes to skincare, we have been conditioned to compromise on price over performance over synthetic, toxic chemicals.  We equate expensive skincare to effective skincare, which is not true most of the times in my experiences.  Having tried hundreds of products from the high-tech, uber expensive prestige brands, to all natural brands, to mass drugstore brands, I was disappointed that there isn’t a natural, luxurious, effective yet accessible option that works for me.  This void in the market has inspired me to create HYDRA BOTANICA, a collection of luxurious plant-powered, ingredient-forward wellness skincare that's scientifically-proven, gentle, effectively uncompromising, and accessible to all.

 

Minority owned and Operated Company

Thank you for supporting us!  We are a family-owned and operated small business.  We believe in serving our diverse communities with the best skincare products.  We would love to hear from you on your skincare journey of joys, frustrations, wants and needs, you never know, we might launch it one day.  :)   

 

 

 



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