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I grew up in a family of beauticians, from hair stylists to nail artists. So, naturally I followed my family’s footstep and made a career in marketing beauty for over a decade.
Over the years, I have talked with and listened to thousands of women regarding their beauty needs, and one thing that was consistently clear was that women want natural, luxurious beauty products that are effective and accessible. As a skin care junkie myself, I feel the same way. When it comes to beauty skin care, we have been conditioned to compromise on price over performance or synthetic, toxic chemicals. We equate expensive skin care to effective skin care, which is not true most of the times per my experience. Having tried hundreds of products from the high-tech, uber expensive prestige brands, to all natural brands, to mass drugstore brands, I was disappointed that there isn’t a natural, luxurious, effective yet accessible option that works for me. This void in the market has inspired me to create HYDRA BOTANICA, a collection of luxurious natural & organic plant-based wellness skin care inspired by K-Beauty's naturally gentle, scientifically advanced, effectively uncompromising and accessible to all.
Thank you for supporting us. We are a family-owned and operated business. We believe in serving our diverse communities with the best skin care products. We would love to hear from you on your skin care journey of wants and unmet needs, you never know, we might launch it one day. :)
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